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Redirects

Redirects in AlterURL enable highly flexible and dynamic URL redirection based on a set of customizable conditions. By leveraging a rule criteria, you can direct users to different destinations depending on factors like device, custom attributes, or any specific business logic.

Key Features of Redirects:​

Conditional Redirects: Define redirection rules based on system attributes (e.g device type) or user-defined custom attributes.

Personalized Experiences: Tailor user journeys to provide the most relevant content based on their behavior or preferences.

Combine System and Custom Data: Use both built-in system attributes and custom attributes in tandem to create highly specific conditions.

How Redirects Work:​

Redirects use if/then logic to check for specific conditions. For example:

  • If a user is on a mobile device then redirect them to a mobile-friendly page.
  • If a custom attribute like userType=premium is detected then redirect them to a premium member portal.

When a request reach to AlterURL, the system will validate against all the redirects created. And it selects the matched redirect and execute the action based on the redirection type of the selected one.

This allows businesses to create a seamless and targeted experience based on real-time data, enhancing both user engagement and conversion rates.

AlterURL supports two type of Redirects,